Digital Content Marketing Creator

We’re searching for a key brand ambassador within the team, bringing together our vision, core values and marketing objectives to create a strong culture for marketing success within the team!

Key objectives will be targeted for patient brand awareness, increase in new patient flow, referrals and increased return on investment. The role requires a strong passion for dental health and everything smiles, as well as being a team player and great communicator. You will be able to communicate and create valuable content that is creative, engaging and effective to drive key performance, brand awareness and maintain our brand reputation.

About Brisbane Smiles

Brisbane Smiles has been providing the best dental experiences to patients for 75 years!

At Brisbane Smiles, we pride ourselves on our core values — Consistency, Growth, Team, Passionate, Excellence, People-First.

The Brisbane Smiles Team is focused on 20% Practice Growth every year. As a practice we strive to provide impact to our team members through health and happiness; belonging to a team; personal growth; valuing time; giving to the community; providing the best patient experience; helping to grow financially; being generous.

In Communications, you’re responsible for ensuring every patient is responded to in a timely manner and receives a consistent and excellent standard of communication. To support you, Brisbane Smiles has a large team, practice management training program and dental laboratory services onsite. We’re conveniently located in Toowong, 4km from the CBD, right next door to Toowong Village.

Role Details

1. Plan, develop and execute the content marketing strategy and calendar
2. Create and implement SEO’d content for websites (wordpress) and all social media platforms
3. Create, coordinate and analyse internal and external marketing promotions
4. Maintain online registers, presence, content and brands
5. Create engaging content for social media platforms, respond and engage current patients and potential patients to create lead generation
6. Create, proof and post informative and engaging blog posts aligned with seo targets
7. Maintain practice and patient point of sale materials (brochures, posters, newsletters, magazines, business cards etc.)
8. Monitor and continually improve Google Ad performance, and liaise with Google Ads Representative
9. Analyse performance analytics and report on content strategies and make recommendations
10. Prepare briefs and coordinate content delivery from graphic designer, videographer, website programmer, advertising agency and printers
11. Communicate and integrate content marketing strategy to the entire business team for awareness of strategy
12. Participate in leading a positive team culture and educate the team on the importance of marketing, and their role in marketing initiatives

Who We’re Looking For

We’re searching for a Digital Content Marketing Creator who:

• Displays our core values
• Is not afraid to visit the dentist!
• Can generate ideas and connect with the target market
• Creates great copywriting
• Can consistently provide excellent communications
• Is ready to work in a high-performing team environment working closely with our communications team

What We Offer

Privately owned and run practice with 75 years of history and a great team culture

Brisbane Smiles has been located in Toowong and St Lucia for 75 years and is a large practice with single family owner.

Services, technology and facilities that allow you to focus on providing the best experience for your patients

Our in-house Dental Laboratory, modern operatories and support staff allow you to focus on providing the best dental experience to your patients.

A tight-knit and friendly team culture

We pride ourselves on our close-knit, friendly and supportive work culture. We frequently hold team events, celebrations and all-staff monthly meetings. Here at Brisbane Smiles, we celebrate the wins of our team members and work to uplift and support one another.

Established patient base with high flow of new patients

We have serviced our patient base for 75 years and have an outstanding reputation for advanced aesthetic procedures. This generates a high flow of existing and new patients for extensive general and cosmetic dental procedures.  Based upon high-quality routine dental care through 6-monthly recall appointments.

Advanced technology and laboratory technical services

We use both digital and traditional workflows to ensure the best patient and staff experiences. Additionally, our in-house dental laboratory provides you with access to a higher level of dental technical services.

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